Startups – Page 2 – Bridge Brazil

Do you know Death Techs and how they transform the funeral market?

The death market is also attracting a growing number of tech companies, dubbed “Death Techs”. They are startups that work with death and have been gaining more and more space by using technologies to support the process of saying goodbye between people and their loved ones. Their performance ranges from facilitating bureaucratic processes, such as the inventory, to proposals for the farewell ritual, which had to be thought of with the restrictions imposed by the Covid-19 pandemic. Already present in the North American market for some time, when compared to other companies in the funeral sector, they stand out for presenting personalized solutions and, at the same time, highly “scalable”. In Brazil, this market has also begun to be explored. The funeral sector and the so-called “mourning market” move around R$3 billion a year and attract investment from private equity funds, according to ABREDIF. Adiau, a startup that is part of Bridge Brazil’s portfolio, was created to enable the transmission of funerals online. Adiau has developed a complete solution so that the funeral sector can offer families the possibility to participate in the farewell ceremonies live, in a simple and safe way via the Internet. Without any investment in the purchase of broadcasting equipment, funeral homes and cemeteries can receive high-definition cameras and activate the service quickly and easily. Although the market was heavily impacted by the pandemic, the solution was not developed specifically for this moment in which Covid has reduced time and access to wakes. There’s a lot going on in this sector and, around here, people are also more willing to embrace this new technology.

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What is Open Innovation and what are the benefits of this methodology for corporations?

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Open innovation is a term coined by Henry Chesbrough, a researcher at Harvard Business School. The idea is to promote a more collaborative and diverse form of innovation than the one traditionally existing in the market, with the aim of improving the development of products or services, increasing the efficiency of development and innovation processes within organizations. In this process, there is the involvement of several external parties of a company, as in the case of partnerships with startups. Open innovation has the role of accelerating the innovation process within organizations, expanding the boundaries of companies, making internal resources and ideas accessible and didactic together with external collaborators. On the other hand, we have closed innovation that uses the innovation process only internally without any exchange of contact with external areas and resources. There are two main types of open innovation: inbound and outbound. The process of inbound open innovation is when companies, technologies and ideas are mapped that can be an opportunity to solve an internal problem or even a new product opportunity to be launched in the market. In outgoing open innovation, the elaboration of ideas and generation of opportunities takes place exclusively in the company’s internal environment. It is only after this step that the mapping of external partners takes place to validate the project. Benefits of Open Innovation As open innovation seeks access to technology and solutions that have often been made and tested, investment in research and development is lower. In addition, the risk of the technology or the idea of the solution not being ideal or even not working is also reduced, since the product is semi ready or ready and some versions have already been tested. In addition to these two essential benefits of open innovation, others can be highlighted, such as: Accelerates the speed of innovation: as there is a division of labor within the innovation process with external partners and internal collaborators, the project develops with much more agility and speed; Increases the efficiency of innovation projects: the incorporation of technologies, ideas, patents from third parties means that solutions that many times would not have been thought and produced are adopted. In addition, it is possible to use resources that the corporation sometimes does not have; Increase of the innovative environment within large companies: partnerships of innovative startups with large companies are a good opportunity for corporations to embrace the culture of innovation and incorporate it within the company in a more active way; The open innovation process has been increasingly applied in Brazil, with extremely positive results. In addition to generating good financial results, open innovation helps our market to be more dynamic, improving customer experiences and positively impacting our day-to-day routines.

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Capri Venture Builder develops startups focused on the Pet Market

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The Pet Market has increasingly attracted the attention of technology startups which create services on digital platforms. The sector moves a global market of U$S 609.128 million per year, according to data from a survey carried out by Euromonitor. And, as well as many other areas, the improvements of technology are applied in many ways, not only for the well-being of pets, but also for food innovation and all agents that involve the market like pet shops, veterinary clinics and geolocation. Anilhas Capri, a leading company in the identification of wild animals, has partnered with FCJ Venture Builder to create a venture builder in the pet market, Capri Venture Builder. That is an FCJ’s first in this segment, considering that the network already operates in areas such as education, health, legal and real estate. The director of Anilhas Capri and the creator of the project, Alexandre Gallaro, explains that “Anilhas Capri saw a lot of opportunity within the animal identification niche, but the more traditional innovation model would take a long time to improve and would imply high costs. Furthermore, we saw that we would have some difficulty managing a startup, considering that we are a traditional company. That’s where the FCJ innovation model plays an important role.” Capri Ventures aims to develop solutions for the pet markets and for bird breeders. The idea is to look for service solutions that provide an environment where the creator can find everything he needs.

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