Scaleups – Bridge Brazil

The stages of a startup and what to do at each phase

The life cycle of a startup is a crucial issue for entrepreneurs seeking growth. Therefore, it is important to understand the different stages a company can go through until it achieves success. In this article, we will explore the main stages of a startup and how Bridge Brazil can help in this process. Ideation Phase The first phase of the life cycle of a startup is ideation. In this stage, the entrepreneur has the initial idea for a new business. It is important to highlight that not all ideas become successful startups. Therefore, it is essential to validate the idea, that is, to check if there is sufficient demand for the proposed product or service. Operation Phase After the idea is validated, it is time to launch the startup. In this phase, the company starts to structure itself and to seek investments. It is common for the startup not to have revenue at this stage, because it is focused on developing and improving its product or service. In this stage, Bridge Brazil can help connect entrepreneurs with investors and provide mentoring on how to structure the company so that it is ready to receive investments. Traction Phase The growth phase is when the startup begins to expand and increase its revenue. In this stage, the company needs to consolidate its position in the market and gain loyal customers. It is important that the startup be prepared to face the competition and adapt to changes in the market. Bridge Brazil can help the startup to develop growth and marketing strategies to conquer new clients and increase revenue. Scale-up Finally, the maturity stage is when the startup stabilizes in the market and starts to generate profit consistently. In this stage, it is important to maintain the quality of the product or service and keep innovating to stay relevant in the market. Bridge Brazil can help the startup to maintain innovation and grow in a sustainable way, through mentoring and connections with investors and strategic partners. Conclusion The life cycle of a startup is a complex process that requires a lot of dedication and strategy from entrepreneurs. Bridge Brazil is here to help entrepreneurs navigate through these phases more easily, offering support in all stages, from ideation to maturity. If you are looking for help to transform your idea into a successful startup, contact Bridge Brazil and find out how we can help you achieve your goals.

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Softlading Builder: Two forces coming together for global startups to succeed

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The global business environment is constantly evolving, and startups seeking to establish and grow in international markets face a number of challenges. In this context, a strategic combination of softlanding and venture builder can be key to the success of these companies. In today’s article, we will explore how the union of these two forces can power the growth and expansion of global startups. ConclusionJoining the forces of softlanding and venture builder represents a powerful combination for global startups seeking to establish and grow in new markets. This integrated approach offers a comprehensive range of services and benefits, such as easier access to new markets, reduced risks and costs, accelerated business development, access to talent and expertise, ongoing support and guidance, networking and partnerships, and ultimately increased chances of success.With increasing globalization and competition in the business landscape, it is critical for startups to adopt innovative and efficient strategies to stand out and thrive. The combination of softlanding and venture builder is one such strategy, providing an enabling environment and support network that allows companies to meet the challenges of the global market and achieve their growth and expansion goals.By leveraging the benefits of this integrated approach, global startups will be better positioned to adapt to the complexities of international markets and establish themselves as leaders in their respective industries. In turn, this drives innovation, job creation, and economic growth on a global scale.Therefore, Softlanding Builder is a promising and effective solution for startups that want to expand their boundaries and gain a foothold on the global stage. Through this union of two forces, startups can turn their ambitious dreams into reality and thus contribute significantly to the progress and development of the entrepreneurial ecosystem worldwide. Author: ChatGPTCurator: Sérgio Campos (CEO Bridge Brazil – a Softlanding Builder Company)

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Bridge Brazil explains: what are fintechs, technology and finance startups?

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Fintechs, also known as financial technology startups, are companies that combine technology with financial services to offer innovative and affordable solutions to consumers. Each year, the number of fintechs has grown exponentially around the world, driven by increased connectivity and digitalization of financial services. Today, Brazil has something around 1,300 startups that fall into the finance category, the largest in the Brazilian new technology market, according to the 2023 Report on Fintechs from the Distrito platform. Nubank, PicPay, Mercado Pago, Neon and Stone are examples of fintechs. The term refers to technology startups that operate in the finance sector and comes from a combination of the English words “finances” and “technologies”. Fintechs are changing the way people handle their money, from mobile payments to automated investments. Using algorithms and artificial intelligence, fintechs are able to offer personalized, more affordable services and allow people to take greater control over their finances. Financial technology startups are not only limited to traditional banking services, but also include insurance, loans, and investments. Fintechs are creating solutions to meet all consumers’ financial needs, making the industry more inclusive and democratic. For the industry, technology is the key to their competitive advantage. They use technology to reduce costs, increase efficiency, and improve the user experience. In addition, technology also allows fintechs to offer innovative solutions that would not be possible with traditional financial services. The success of fintechs can be attributed in part to their ability to provide financial services that meet consumers’ needs more efficiently than traditional financial institutions. With affordable and customized solutions, fintechs are transforming the financial industry and the way people handle their money. In short, fintechs are financial technology startups that are changing the way people handle their money. By combining technology and financial services, fintechs are creating affordable and personalized solutions that meet consumers’ needs more efficiently than traditional financial institutions. With increased connectivity and digitalization of financial services, fintechs are transforming the financial industry and offering a more inclusive and democratic future for all.

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How startups become multinationals?

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At its very beginning, all startups is an SME (small or medium enterprise), and have challenges to develop a disruptive idea and prove it in its own original market. As this startup succeeds and scales, it may get to high valuation status, sometimes becoming an “unicorn” (a startup with valuation over USD 1 billion). Becoming big in its own country, is natural that at some point the business develops an ambition to become international, exploring new markets. That´s the moment when it becomes a MNC (multinational company). Examples: UBER conquering the world from USA, RAPPi expanding from Colombia all over Americas, etc.. Becoming international is a very difficult endeavor. It brings several challenges as: choice of target markets; understanding of new country culture; understanding new country laws; operating cross-borders (different jet lags, different currencies etc.); keep the essence of its business model success, at the same time adapting to local demands; team management remotely, among others. But how a Startup may overcome these challenges during this process? Once have tested your business in your home country, it is not feasible to start “from zero” in every other country you decide to explore. But just opening a booth in new territories is not a trivial task. A “Softlanding” strategy should be taken, through 6 important steps: 1) Map the target-market (going to some offshore country, and particularly understanding the specific experience of Brazilian market, one of the most challenging around the world). One must define realistically the potential of business in each new country. 2) You have to open formally a local subsidiary. You must have a local partner that takes care of all formal paperwork, foreign investment authorization, tax intelligence (especially in Brazil, very complex), regulation of its specific market and intellectual property (brand, patents etc.). 3) Develop local adaptation of platform/services, regarding technical specifications, UX, data standards, integration, compliance, and customer service. 4) Adapt all Marketing Communications, according to Languages and Culture. 5) Set up the local team, helping in the recruitment workflow and HR management. You can not operate totally offshore, remotely. 6) At last, development of local partnerships and potential customers. Brazil is one of the most challenging economies to enter. Complex tax system, modern regulatory legislation per market, Portuguese speaking population, with specific cultures in each region (practically a continent). a very competitive market. On the other hand, among the 10 biggest economies worldwide, 50% of Latin America economy, more than 250 million people in a well-balanced demographic pyramid. It has an huge potential of business, but you must know it very well to succeed. Better than knowing the market, you must find very organized partners that will help you to leverage your market conquest. In Brazil, FCJ is the biggest Venture Builder in Latin America, one of the biggest worldwide, with operations and partnerships in dozen of countries. Here, we developed the “Bridge Brazil” program, that helps companies worldwide to understand and effectively make business here. We also help Brazilian startups to grow worldwide. To win the game, have the right partnership! *Authored by: Alexandre Barbosa (Head of Innovation at Bridge Brazil)

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The innovation and startups ecosystem

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Innovation is a crucial element for the economic growth of any country. And these days, the creation of startups has been one of the most effective ways to foster innovation. Startups are young, innovative companies that seek solutions to current and future problems, usually with a disruptive, technology-based approach. They are important because they bring new products and services to the market, create jobs, and help stimulate the economy. In addition, startups have a significant social impact because they help solve social problems and improve people’s quality of life. Another way to foster innovation is through the use of venture builders. These are entrepreneurs who create companies with the goal of innovating and scaling quickly. They combine financial, technological, and management resources to create successful startups. The goal of venture builders is to accelerate the process of creating startups, reducing risks and maximizing the chance of success. Venture builders are organizations that build startups using their own resources and breaking away from traditional models, such as venture capital funds, accelerators, and incubators. They are also known as startup factories, since this is a model that shares resources, such as infrastructure, marketing, legal, and accounting support, among others. This is the work that FCJ Venture Builder develops, working side by side with entrepreneurs, incorporating the culture of open innovation Finally, the soft landing is a strategy that aims to help startups to establish themselves in new markets. It involves preparing the startup to adapt to a new environment, whether geographical, cultural, or regulatory. This includes help in obtaining licenses, hiring employees, and building a network of contacts. The goal of softlanding is to make the transition to a new market as smooth as possible, increasing the startup’s chances of success. This is the work that Bridge Brazil does, guiding startups to go global. In summary, startups, venture builders and softlanding are important ways to foster innovation and stimulate economic growth. Each one of them contributes in a unique and complementary way, making the entrepreneurial ecosystem more dynamic and innovative. It is important that companies and governments invest in each of these strategies to help drive economic and social development.

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Promising technology trends for 2023

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Being aware of market trends is essential! Some of the trends that will explode in 2023 are related to technological contexts, environmental awareness and health. Check out some highlights: And we, at Bridge Brazil, are always in tune with the best in the innovation ecosystem. As a highlight in the area of human and veterinary telemedicine, we have in our portfolio the startups Doutor ao Vivo and Dr Mep. And in the cybersecurity sector, we have the startup, Camel Secure. It is necessary to stay alert and ready to adapt to these innovations. The list of technology trends for 2023 is quite long, but it can grow every day as technology advances.

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Do you know Death Techs and how they transform the funeral market?

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The death market is also attracting a growing number of tech companies, dubbed “Death Techs”. They are startups that work with death and have been gaining more and more space by using technologies to support the process of saying goodbye between people and their loved ones. Their performance ranges from facilitating bureaucratic processes, such as the inventory, to proposals for the farewell ritual, which had to be thought of with the restrictions imposed by the Covid-19 pandemic. Already present in the North American market for some time, when compared to other companies in the funeral sector, they stand out for presenting personalized solutions and, at the same time, highly “scalable”. In Brazil, this market has also begun to be explored. The funeral sector and the so-called “mourning market” move around R$3 billion a year and attract investment from private equity funds, according to ABREDIF. Adiau, a startup that is part of Bridge Brazil’s portfolio, was created to enable the transmission of funerals online. Adiau has developed a complete solution so that the funeral sector can offer families the possibility to participate in the farewell ceremonies live, in a simple and safe way via the Internet. Without any investment in the purchase of broadcasting equipment, funeral homes and cemeteries can receive high-definition cameras and activate the service quickly and easily. Although the market was heavily impacted by the pandemic, the solution was not developed specifically for this moment in which Covid has reduced time and access to wakes. There’s a lot going on in this sector and, around here, people are also more willing to embrace this new technology.

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What is Open Innovation and what are the benefits of this methodology for corporations?

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Open innovation is a term coined by Henry Chesbrough, a researcher at Harvard Business School. The idea is to promote a more collaborative and diverse form of innovation than the one traditionally existing in the market, with the aim of improving the development of products or services, increasing the efficiency of development and innovation processes within organizations. In this process, there is the involvement of several external parties of a company, as in the case of partnerships with startups. Open innovation has the role of accelerating the innovation process within organizations, expanding the boundaries of companies, making internal resources and ideas accessible and didactic together with external collaborators. On the other hand, we have closed innovation that uses the innovation process only internally without any exchange of contact with external areas and resources. There are two main types of open innovation: inbound and outbound. The process of inbound open innovation is when companies, technologies and ideas are mapped that can be an opportunity to solve an internal problem or even a new product opportunity to be launched in the market. In outgoing open innovation, the elaboration of ideas and generation of opportunities takes place exclusively in the company’s internal environment. It is only after this step that the mapping of external partners takes place to validate the project. Benefits of Open Innovation As open innovation seeks access to technology and solutions that have often been made and tested, investment in research and development is lower. In addition, the risk of the technology or the idea of the solution not being ideal or even not working is also reduced, since the product is semi ready or ready and some versions have already been tested. In addition to these two essential benefits of open innovation, others can be highlighted, such as: Accelerates the speed of innovation: as there is a division of labor within the innovation process with external partners and internal collaborators, the project develops with much more agility and speed; Increases the efficiency of innovation projects: the incorporation of technologies, ideas, patents from third parties means that solutions that many times would not have been thought and produced are adopted. In addition, it is possible to use resources that the corporation sometimes does not have; Increase of the innovative environment within large companies: partnerships of innovative startups with large companies are a good opportunity for corporations to embrace the culture of innovation and incorporate it within the company in a more active way; The open innovation process has been increasingly applied in Brazil, with extremely positive results. In addition to generating good financial results, open innovation helps our market to be more dynamic, improving customer experiences and positively impacting our day-to-day routines.

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Capri Venture Builder develops startups focused on the Pet Market

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The Pet Market has increasingly attracted the attention of technology startups which create services on digital platforms. The sector moves a global market of U$S 609.128 million per year, according to data from a survey carried out by Euromonitor. And, as well as many other areas, the improvements of technology are applied in many ways, not only for the well-being of pets, but also for food innovation and all agents that involve the market like pet shops, veterinary clinics and geolocation. Anilhas Capri, a leading company in the identification of wild animals, has partnered with FCJ Venture Builder to create a venture builder in the pet market, Capri Venture Builder. That is an FCJ’s first in this segment, considering that the network already operates in areas such as education, health, legal and real estate. The director of Anilhas Capri and the creator of the project, Alexandre Gallaro, explains that “Anilhas Capri saw a lot of opportunity within the animal identification niche, but the more traditional innovation model would take a long time to improve and would imply high costs. Furthermore, we saw that we would have some difficulty managing a startup, considering that we are a traditional company. That’s where the FCJ innovation model plays an important role.” Capri Ventures aims to develop solutions for the pet markets and for bird breeders. The idea is to look for service solutions that provide an environment where the creator can find everything he needs.

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